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Us Patents
Understanding Effects Of A Communication Propagated Through A Social Networking System
US Patent:
2013006, Mar 14, 2013
Filed:
Sep 9, 2011
Appl. No.:
13/229515
Inventors:
Janaka Liyanage - Mountain View CA, US
Neville Bowers - Palo Alto CA, US
Aldo Ivan King - San Francisco CA, US
Ami Vora - San Francisco CA, US
Wenrui Zhao - Mountain View CA, US
Neville Bowers - Palo Alto CA, US
Aldo Ivan King - San Francisco CA, US
Ami Vora - San Francisco CA, US
Wenrui Zhao - Mountain View CA, US
Assignee:
c/o Facebook, Inc. - Menlo Park CA
International Classification:
G06F 15/16
G06Q 30/02
G06Q 30/02
US Classification:
705 1443, 709204, 705 1441, 705 1452, 705 1446
Abstract:
Effects of content communications propagated to users of a social networking system may be tracked and measured by the social networking system. Identifiers of content presented to a user within a time period prior to an action performed by the user are recorded in a first label object associated with the action. The action performed by the user generates new content to be presented to other users. The identifiers of the new content and the first label object are recorded in new label objects associated with actions performed by the other users subsequent to viewing the new content. Various metrics may be determined by analyzing the label objects associated with actions performed by users of the social networking system, including virality, reach, and identifying users that share a particular content item.
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