Yehuda Ari Buchalter, 52Flushing, NY
Yehuda Buchalter Phones & Addresses
Forest Hills, NY
647 Edinburgh St, San Francisco, CA 94112
New York, NY
Los Angeles, CA
Alhambra, CA
Mentions for Yehuda Ari Buchalter
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Us Patents
Systems And Methods For Determining Competitive Market Values Of An Ad Impression
US Patent:
2012004, Feb 16, 2012
Filed:
Jul 18, 2011
Appl. No.:
13/185236
Inventors:
Yehuda Ari Buchalter - Forest Hills NY, US
International Classification:
G06Q 30/02
G06Q 30/08
G06Q 30/08
US Classification:
705 1441, 705 1471
Abstract:
The present disclosure is directed to methods and systems for determining competitive market values for an ad impression on an advertiser exchange. An engine executing on a device may receive a candidate set of inputs associated with ad impressions. The engine may determine competitive market values for an ad impression on an advertiser exchange. The engine may determine candidate clearing prices based on the candidate set of inputs and history of clearing prices on the advertiser exchange. The engine may generate, based on the candidate clearing prices, a competitive market value prediction for the ad impression on the advertiser exchange. The competitive market value prediction may comprise a distribution function of predicted clearing prices on the advertiser exchange. The engine may generate, based on the competitive market value prediction, a fair market value bid for the ad impression in the context of a specific ad campaign.
Systems And Methods For Using Server Side Cookies By A Demand Side Platform
US Patent:
2011024, Oct 6, 2011
Filed:
Mar 30, 2011
Appl. No.:
13/076279
Inventors:
Yehuda Ari Buchalter - Forest Hills NY, US
Paul M. Mason - Brooklyn NY, US
Leo T. Craig - Herndon VA, US
Joseph M. Zawadzki - New York NY, US
Roland G. Cozzolino - East Williston NY, US
Paul M. Mason - Brooklyn NY, US
Leo T. Craig - Herndon VA, US
Joseph M. Zawadzki - New York NY, US
Roland G. Cozzolino - East Williston NY, US
International Classification:
G06Q 30/00
US Classification:
705 1453
Abstract:
The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.
Systems And Methods For Providing A Demand Side Platform
US Patent:
2011024, Oct 6, 2011
Filed:
Mar 30, 2011
Appl. No.:
13/076276
Inventors:
Yehuda Ari Buchalter - Forest Hills NY, US
Roland G. Cozzolino - East Williston NY, US
Joseph M. Zawadzki - New York NY, US
Roland G. Cozzolino - East Williston NY, US
Joseph M. Zawadzki - New York NY, US
International Classification:
G06Q 30/00
US Classification:
705 1471
Abstract:
The present invention is directed towards methods and systems for matching, by a demand side service, an advertisement with an impression from a plurality of impressions available across a plurality of impression opportunity providers. A demand side service executing on one or more servers may receive a request to bid for placement of an advertisement on one or more impression opportunities available across a plurality of impression opportunity providers. The demand side service may further determine an impression opportunity from the plurality of impression opportunities to bid on. In addition, the demand side service may communicate, via a network, one or more bids via an interface to an impression opportunity provider of the plurality of impression opportunity providers. The demand side service may complete a transaction to procure the impression opportunity from the impression opportunity provider responsive to a winning bid from the one or more bids.
Systems And Methods For Determining Competitive Market Values Of An Ad Impression
US Patent:
2021036, Nov 25, 2021
Filed:
May 6, 2021
Appl. No.:
17/313614
Inventors:
- New York MA, US
Yehuda Ari Buchalter - Forest Hills NY, US
Yehuda Ari Buchalter - Forest Hills NY, US
International Classification:
G06Q 30/02
Abstract:
The present disclosure is directed to methods and systems for determining competitive market values for an ad impression on an advertiser exchange. An engine executing on a device may receive a candidate set of inputs associated with ad impressions. The engine may determine competitive market values for an ad impression on an advertiser exchange. The engine may determine candidate clearing prices based on the candidate set of inputs and history of clearing prices on the advertiser exchange. The engine may generate, based on the candidate clearing prices, a competitive market value prediction for the ad impression on the advertiser exchange. The competitive market value prediction may comprise a distribution function of predicted clearing prices on the advertiser exchange. The engine may generate, based on the competitive market value prediction, a fair market value bid for the ad impression in the context of a specific ad campaign.
Systems And Methods For Determining Competitive Market Values Of An Ad Impression
US Patent:
2020027, Sep 3, 2020
Filed:
Jan 27, 2020
Appl. No.:
16/773053
Inventors:
- New York NY, US
Yehuda Ari Buchalter - Forest Hills NY, US
Yehuda Ari Buchalter - Forest Hills NY, US
International Classification:
G06Q 30/02
Abstract:
The present disclosure is directed to methods and systems for determining competitive market values for an ad impression on an advertiser exchange. An engine executing on a device may receive a candidate set of inputs associated with ad impressions. The engine may determine competitive market values for an ad impression on an advertiser exchange. The engine may determine candidate clearing prices based on the candidate set of inputs and history of clearing prices on the advertiser exchange. The engine may generate, based on the candidate clearing prices, a competitive market value prediction for the ad impression on the advertiser exchange. The competitive market value prediction may comprise a distribution function of predicted clearing prices on the advertiser exchange. The engine may generate, based on the competitive market value prediction, a fair market value bid for the ad impression in the context of a specific ad campaign.
Systems, Methods And Program Products For Distributing Personalized Content To Specific Electronic Non-Personal Public Or Semi-Public Displays
US Patent:
2020027, Aug 27, 2020
Filed:
Oct 31, 2019
Appl. No.:
16/670484
Inventors:
Kevin Green - Astoria NY, US
Gordon Diggs - Brooklyn NY, US
Yehuda Ari Buchalter - Forest Hills NY, US
Nitin Shriram - Edison NJ, US
Gordon Diggs - Brooklyn NY, US
Yehuda Ari Buchalter - Forest Hills NY, US
Nitin Shriram - Edison NJ, US
International Classification:
G06Q 30/02
Abstract:
Systems and methods for placing personalized content on one or more specified non-personal displays at a public or semi-public location using a personal digital device associated with a first user via a networked placement platform system include computer-implemented processes and associated computer components that receive, from the personal digital device associated with the first user, a request to place personalized content on one or more non-personal displays, filter the personalized content based on at least one of format and content, generate a rendering of the personalized content, and send instructions to a selected one or more non-personal displays for display of the approved personalized content in real-time or in accordance with a predetermined time schedule.
Systems And Methods For Determining Competitive Market Values Of An Ad Impression
US Patent:
2019020, Jul 4, 2019
Filed:
Dec 17, 2018
Appl. No.:
16/222519
Inventors:
- New York NY, US
Yehuda Ari Buchalter - Forest Hills NY, US
Yehuda Ari Buchalter - Forest Hills NY, US
International Classification:
G06Q 30/02
Abstract:
The present disclosure is directed to methods and systems for determining competitive market values for an ad impression on an advertiser exchange. An engine executing on a device may receive a candidate set of inputs associated with ad impressions. The engine may determine competitive market values for an ad impression on an advertiser exchange. The engine may determine candidate clearing prices based on the candidate set of inputs and history of clearing prices on the advertiser exchange. The engine may generate, based on the candidate clearing prices, a competitive market value prediction for the ad impression on the advertiser exchange. The competitive market value prediction may comprise a distribution function of predicted clearing prices on the advertiser exchange. The engine may generate, based on the competitive market value prediction, a fair market value bid for the ad impression in the context of a specific ad campaign.
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