Inventors:
- SAN JOSE CA, US
Vinh Ngoc Khuc - Campbell CA, US
Vijay Srivastava - Cupertino CA, US
Umang Moorarka - Chhattisgarh, IN
Sukriti Verma - Rohini, IN
Simra Shahid - Uttar Pradesh, IN
Shirsh Bansal - Uttar Pradesh, IN
Shankar Venkitachalam - Santa Clara CA, US
Sean Steimer - San Jose CA, US
Sandipan Karmakar - Fremont CA, US
Nimish Srivastav - Santa Clara CA, US
Nikaash Puri - New Delhi, IN
Mihir Naware - Redwood City CA, US
Kunal Kumar Jain - Chennai, IN
Kumar Mrityunjay Singh - Bengaluru, IN
Hyman Chung - San Ramon CA, US
Horea Bacila - London, GB
Florin Silviu Iordache - Bucharest, RO
Deepak Pai - Sunnyvale CA, US
Balaji Krishnamurthy - Uttar Pradesh, IN
International Classification:
G06F 16/58
G06N 20/00
G06F 16/535
G06F 16/583
G06F 16/54
Abstract:
Methods, computer systems, computer-storage media, and graphical user interfaces are provided for determining user affinities by tracking historical user interactions with tagged digital content and using the user affinities in content generation applications. Accordingly, the system may track user interactions with published digital content in order to generate user interaction reports whenever a user engages with the digital content. The system may aggregate the interaction reports to generate an affinity profile for a user or audience of users. A marketer may then generate digital content for a target user or audience of users and the system may process the digital content to generate a set of tags for the digital content. Based on the set of tags, the system may then evaluate the digital content in view of the affinity profile for the target user/audience to determine similarities or differences between the digital content and the affinity profile.