Inventors:
- New York NY, US
Rachel Worth Olson - Elk Grove Village IL, US
Elisabeth Weber - Arlington VA, US
Richard Peters - Paw Paw IL, US
Paul Chimenti - Tampa FL, US
David J. Kurzynski - South Elgin IL, US
International Classification:
H04L 29/08
H04L 12/26
Abstract:
Methods, apparatus, systems and articles of manufacture to build viewing sessions from ping-level data are disclosed herein. An example apparatus includes a threshold calculator to determine a threshold based on reference sessions represented in panel data obtained from panel meters. The example apparatus also includes a session partitioner to determine if a first ping from a device corresponds to a start ping of the session and a second ping from the device corresponds to an end ping of the session based on (i) the threshold, (ii) first payload data from the first ping, and (iii) second payload data from the second ping. The example apparatus includes the session partitioner to also determine a duration of the session based on a difference between a first time associated with the first ping and a second time associated with the second ping.