Location:
1302 Eastman St, Boise, ID 83702
Industry:
Marketing And Advertising
Work:
Analytic Spider
Dec 2018 - Mar 2020
Chief Executive Officer
Interpret
Jan 2017 - Dec 2018
Senior Vice President
Biznetyx
Mar 1, 2013 - 2016
Chief Executive Officer
Living Research Global
Mar 1, 2013 - 2016
Managing Partner
Lieberman Research Worldwide
Nov 2003 - Oct 2005
Senior Vice President
The J-90 Group, Inc.
1995 - 2001
Vice President
Mgm
1993 - 1994
Research Director - Theatrical
Lieberman Research Worldwide
1991 - 1993
Group Research Director
Mattel, Inc.
1989 - 1991
Senior Marketing Research Analyst
Education:
University of Canterbury 1982 - 1986
Bachelor of Commerce, Bachelors, Economics
Skills:
Marketing Research, Customer Insight, Market Research, Advertising Research, Marketing Strategy, Analytics, Consumer Behaviour, Segmentation, Focus Groups, Quantitative Research, Competitive Analysis, Qualitative Research, Market Analysis, Brand Equity, Strategic Planning, Brand Development, Competitive Intelligence, Business Insights, Consumer Behavior, Consumer Insight, Product Development, Brand Management, Shopper Marketing, Survey Design, Positioning, Online Research, Questionnaire Design, Brand Architecture, Business Strategy, Market Intelligence, Fmcg, Ethnography, Mystery Shopping, Data Collection, International Research, Brand Loyalty, New Business Development, Research Design, Product Innovation, Quantitative Analytics, Entertainment, Manage Client Relationships, Marketing Analytics, Strategic Consulting, Consumer Insights, Qualitative Market Research, Ideation, Report Writing, Storytelling, Moderation
Interests:
Children
Civil Rights and Social Action
Poverty Alleviation
Science and Technology
Human Rights