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Guenther K Hartfeil, 698110 Deep Water Ln, Denver, NC 28037

Guenther Hartfeil Phones & Addresses

8110 Deep Water Ln, Denver, NC 28037    704-9661678   

2624 Brook Hollow Rd, Charlotte, NC 28270    704-3215159   

3437 Jameson Ln, Winston Salem, NC 27106    336-6597522   

Myrtle Beach, SC   

16909 Flying Jib Rd, Cornelius, NC 28031    704-7659852   

Wayland, MA   

Lincolnton, NC   

Mentions for Guenther K Hartfeil

Guenther Hartfeil resumes & CV records

Resumes

Guenther Hartfeil Photo 9

Foundation Board Member

Location:
Charlotte, NC
Industry:
Banking
Work:
Peak Performance Consulting Group, Inc.
Senior Consultant
Snl Financial Jul 2013 - Jun 2014
Associate Director, Product Management
Unc Charlotte 2003 - 2014
Advisory Board Member
Bb&T May 2006 - Jul 2013
Director, Client Insight and Innovation
Unc Charlotte May 2006 - Jul 2013
Foundation Board Member
Wells Fargo 1999 - 2006
Director, Corporate Data Management and Governance
Bankboston 1997 - 1999
Director of Franchise and Database Marketing
Bank One 1989 - 1997
Director of Customer Information and Analysis
Education:
University of Iowa
Master of Science, Masters, Economics
Bradley University
Bachelors, Bachelor of Science, Business Economics
Indiana University–Purdue University Indianapolis
Master of Business Administration, Masters
Skills:
Analytics, Strategy, Crm, Financial Services, Banking, Business Analysis, Market Research, Leadership, Management, Marketing Strategy, Enterprise Software, Analysis, Sdlc, Product Management, Marketing, Direct Marketing
Guenther Hartfeil Photo 10

Guenther Hartfeil

Location:
Charlotte, NC
Industry:
Banking
Skills:
Crm, Analytics, Strategy, Financial Services, Market Research, Banking, Sdlc, Marketing Strategy, Leadership, Business Analysis, Enterprise Software, Product Management, Marketing, Analysis, Management, Direct Marketing
Guenther Hartfeil Photo 11

Guenther Hartfeil

Location:
Charlotte, North Carolina Area
Industry:
Banking

Publications & IP owners

Us Patents

System And Method For Strategizing Interactions With A Client Base

US Patent:
8306850, Nov 6, 2012
Filed:
Jul 21, 2011
Appl. No.:
13/187750
Inventors:
Robert Russell Lawton - Madison NC, US
Guenther Kurt Hartfeil - Cornelius NC, US
Assignee:
Branch Banking & Trust Company - Raleigh NC
International Classification:
G06Q 10/00
US Classification:
705 733, 705 729, 705 1446, 705 141
Abstract:
The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.

System And Method For Strategizing Interactions With A Client Base

US Patent:
8473328, Jun 25, 2013
Filed:
Nov 6, 2012
Appl. No.:
13/669757
Inventors:
Guenther Kurt Hartfeil - Charlotte NC, US
Assignee:
Branch Banking & Trust Company - Raleigh NC
International Classification:
G06Q 10/00
US Classification:
705 733, 705 729, 705 1446, 705 141
Abstract:
The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.

System And Method For Evaluating Banking Consumers As A Function Of Aggregated Residual Lifetime Values And Potential Lifetime Values

US Patent:
8504409, Aug 6, 2013
Filed:
Jul 21, 2011
Appl. No.:
13/187742
Inventors:
Robert Russell Lawton - Madison NC, US
Guenther Kurt Hartfeil - Cornelius NC, US
Assignee:
Branch Banking & Trust Company - Raleigh NC
International Classification:
G06Q 10/00
G06Q 30/00
US Classification:
705 729, 705 731
Abstract:
The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.

System And Method For Estimating Residual Lifetime Value Of A Customer Base Utilizing Survival Analysis

US Patent:
2013025, Sep 26, 2013
Filed:
May 14, 2013
Appl. No.:
13/893874
Inventors:
Robert Russell Lawton - Madison NC, US
Guenther Kurt Hartfeil - Cornelius NC, US
International Classification:
G06Q 30/02
US Classification:
705 731
Abstract:
The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.

System And Method For Evaluating Banking Consumers As A Function Of Aggregated Residual Lifetime Values And Potential Lifetime Values

US Patent:
2013025, Sep 26, 2013
Filed:
May 14, 2013
Appl. No.:
13/894083
Inventors:
Guenther Kurt Hartfeil - Cornelius NC, US
International Classification:
G06Q 30/02
US Classification:
705 731
Abstract:
The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.

System And Method For Strategizing Interactions With A Client Base

US Patent:
2013028, Oct 24, 2013
Filed:
May 29, 2013
Appl. No.:
13/904673
Inventors:
Guenther Kurt Hartfeil - Charlotte NC, US
Assignee:
Branch Banking and Trust Company - Raleigh NC
International Classification:
G06Q 30/02
US Classification:
705 733, 705 729
Abstract:
The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.

System And Method For Strategizing Interactions With A Client Base

US Patent:
2016035, Dec 8, 2016
Filed:
Aug 16, 2016
Appl. No.:
15/238638
Inventors:
- Raleigh NC, US
Guenther Kurt Hartfeil - Charlotte NC, US
Assignee:
Branch Banking and Trust Company - Raleigh NC
International Classification:
G06Q 30/02
Abstract:
The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.

System And Method For Strategizing Interactions With A Client Base

US Patent:
2015030, Oct 22, 2015
Filed:
Jul 2, 2015
Appl. No.:
14/790571
Inventors:
- Raleigh NC, US
Guenther Kurt Hartfeil - Charlotte NC, US
Assignee:
Branch Banking and Trust Company - Raleigh NC
International Classification:
G06Q 30/02
Abstract:
The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.

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