Inventors:
- Dallas TX, US
Jing Hao - Plano TX, US
Assignee:
MATCH.COM, L.L.C. - Dallas TX
International Classification:
G06Q 30/02
G06F 17/30
Abstract:
A method is provided in one example embodiment and includes, for each user in a subset of users subscribed to a computer-implemented matching service, determining a score for the user, the score indicating a propensity of the user to resubscribe the computer-implemented matching service; determining whether to present a save offer to the user based on the scored determined for the user; and if a determination is made to present a save offer to the user, selecting from a plurality of save offers a save offer for which the user is eligible. The method may further include determining a decile to which the user belongs based on the score determined for the user relative to scores determined for remainder of the subset of users, in which the determining whether to present a save offer to the user is based on the decile to which the user is assigned.