Julie A Peplinski, 5411590 42Nd Pl N, Minneapolis, MN 55441

9824 Mission Gorge Rd, Santee, CA 92071

Marketing And Advertising

Evine Live Inc. Feb 2011 - May 2013
Senior Web Analytics and Customer Analytics Manager Sleep Number By Select Comfort Feb 2011 - May 2013
Marketing Database Manager at Sleep Number By Select Comfort Deluxe Corporation Dec 2010 - Feb 2011
Senior Web Analyst Evine Live Inc. Jun 2007 - Dec 2010
Senior Web Analyst Evine Live Inc. Mar 2005 - Jun 2007
Marketing Analytics Manager Gfk 2001 - Mar 2005
Marketing Database Manager Gfk 1999 - 2001
Senior Database Analyst Cri Custom Research 1994 - 1999
Research Associate and Senior Associate

Stillwater Area High School
University of Wisconsin - Stout
St. Cloud State University
Bachelors, Bachelor of Science, Marketing, Statistics, Sociology

Analytics, Web Analytics, Database Marketing, Market Research, Data Analysis, E Commerce, Segmentation, Email Marketing, Interactive Marketing, Omniture, Multi Channel Marketing, Customer Acquisition, Digital Marketing, Google Analytics, Marketing Research, Crm, Customer Insight, Direct Marketing, Online Marketing, Customer Experience, Project Management, Sem, Team Leadership, A/B Testing, Customer Analysis, Competitive Analysis, Databases, Marketing Analytics, Strategic Planning, Market Analysis, Ppc, Webtrends Analytics, Campaign Management, Direct Mail, Marketing Strategy, Analytical Skills, Consumer Insights, Business Strategy, Sas Programming, Sas, Leadership, Management, Database Development, Webtrends, Multivariate Testing, Sas Base

Web Analytics and Customer Analytics Manager at ShopNBC

Greater Minneapolis-St. Paul Area

Marketing and Advertising

ShopNBC since Feb 2011
Web Analytics and Customer Analytics Manager Deluxe Corporation Dec 2010 - Feb 2011
Senior Web Analyst ShopNBC Jun 2007 - Dec 2010
Sr. Web Analyst ShopNBC Mar 2005 - Jun 2007
Marketing Analytics Manager GfK Custom Research North America 2001 - Mar 2005
Marketing Database Manager GfK 1999 - 2001
Senior Database Analyst CRI Custom Research Inc. aka GfK 1994 - 1999
Research Associate and Senior Associate

St. Cloud State University 1991 - 1994
BS, Marketing University of Wisconsin-Stout 1988 - 1991

Web Analytics, Data Analysis, Market Research, Strategic Planning, Omniture, Analytics, Email Marketing, E-commerce, Database Marketing, Direct Marketing, Marketing Research, Campaign Management, Segmentation, Database Development, WebTrends, Customer Insight, Consumer Insights, Direct Mail, A/B testing, Customer Experience, CRM, Multivariate Testing, Customer Analysis, Team Leadership, Project Management

ShopNBC Mar 2011 to 2000
Customer Data and Web Analytics Manager Deluxe Corporation - Shoreview, MN Dec 2010 to Feb 2011
Senior Website Conversion Analyst ShopNBC - Eden Prairie, MN Jun 2007 to Dec 2010
Senior Web Analyst ShopNBC Apr 2005 to Jun 2007
Analyst, Marketing Analysis & Reporting Team Manager GfK Custom Research Inc - Golden Valley, MN 2001 to Mar 2005
Marketing Database Manager GfK Custom Research Inc - Golden Valley, MN 1999 to 2001
Senior Database Analyst GfK Custom Research Inc - Golden Valley, MN 1997 to 1999
Senior Research Associate GfK Custom Research Inc - Golden Valley, MN 1996 to 1997
Research Associate GfK Custom Research Inc - Golden Valley, MN 1994 to 1996
Research Assistant

St. Cloud State University - Saint Cloud, MN 1992 to 1994
Bachelor of Science in Marketing University of Wisconsin-Stout - Menomonie, WI 1988 to 1991
Studied Hotel Sales and Marketing

Access, DataFlux, D&B's MarketPlace Gold, Excel, Hitwise online application, Hyperion programming and portal intelligence, Omniture (Adobe) (implementation, analysis, and recommendations), PowerPoint, Quancept, SiteSpect testing application, SQL Server [] WebTrends Analytics, Word. Minor experience with CFMC, DOS, Insightful Miner, SPSS, and TeaLeaf.