Industry:
Marketing and Advertising
Work:
Florida International University
Aug 2009 - Aug 2010
MSMIS Graduate Student
Education:
Florida International University - College of Business Administration 2009 - 2010
MS, Management Information Systems
Northwestern University 1978 - 1982
BA, Economics / Political Science
Cubberley Senior High, Palo Alto, CA 1977 - 1978
HS Diploma, Biology, German, Mathematics
Gymnasium Kiel-Wellingdorf; Schleswig-Holstein, Germany Feb 1977 - Jun 1977
Obersekunda, Biology, German
Gymnasium Köln-Höhenhaus; Nordrhein-Westfalen, Germany 1976 - 1977
Obersekunda, Philosphy, Art
Skills:
Web Analytics, SEO, Online Marketing, PPC, Google Adwords, Email Marketing, Analytics, E-commerce, Social Media Marketing, Web Marketing, Business Intelligence, User Experience
Interests:
A/B testing, AdCenter, AdSense, AdWords, affiliate marketing, Agile, analytics, ANOVA, Brasil, Brazil, ClickTracks, competitive intelligence, conversion analysis, conversion analytics, Coremetrics, CRM, customer acquisition, customer retention, dashboards, demographic, demographics, ecommerce, emarketing, emetrics, Excel, experimental design, Facebook, HTML, information architecture, internal search, internet analytics, internet marketing, keyword research, KPI, KPIs, landing page optimization, Latin America, link building, local search optimization, Microsoft Office, Omniture, online analytics, online marketing, page tagging, pay per click, PPA, public relations,regression analysis, report writing, reporting, retail, RSS feeds, search engine optimization, segmentation, SEO copywriting, social media marketing, SQL, statistics, survey research, surveys, target marketing, Twitter, UX, viral marketing, Visio, Visual Paradigm, visual presentation, web analytics, YouTube
Honor & Awards:
Certifications, Awards and Licenses: MarketMotive Web Marketing Fundmentals certification: Certified Temporary Staffing Specialist (CTS); Licensed Health, Long-Term Care and Variable Annuity Broker (Florida); Licensed Mortgage Broker (Florida), National Merit Semi-Finalist
Working Toward:
Certified Business Analysis Professional (CBAP)
Project Management Professional (PMP)
Google Analytics/AdWords/Optimizer Individual Qualification (IQ)
Fluent English (native/USA)
Fluent Portuguese (Brazil)
Fluent German
Understand Romance Languages
