Work:
Depaul University
Associate Professor and Program Chair of Public Relations and Advertising
Depaul University
Aug 1, 2010 - Jun 2016
Assistant Professor
Havas Worldwide
Jun 2012 - Jun 2012
Advertising Educational Foundation Visiting Professor
Xiamen University
Jun 2011 - Jun 2011
Visiting Professor
University of Wisconsin - Whitewater
Aug 2009 - Aug 2010
Assistant Professor
The University of Texas at Austin
Aug 2008 - May 2009
Assistant Instructor
The University of Texas at Austin
Aug 2005 - May 2008
Teaching Assistant
Professional Development Center at the University of Texas at Austin
May 2007 - Jul 2007
Graduate Assistant, Media Research Lab
Family Mart Convenient Store
Aug 2002 - Jul 2004
Marketing Specialist
Saatchi & Saatchi
Jan 2002 - Jul 2002
Account Executive
Education:
Harvard University Graduate School of Education 2018 - 2018
The University of Texas at Austin 2006 - 2009
Doctorates, Doctor of Philosophy, Advertising
The University of Texas at Austin 2004 - 2005
Masters, Master of Arts, Advertising
National Chengchi University 1996 - 2002
Bachelors, Bachelor of Arts, Advertising
Skills:
Advertising, Digital Media, Integrated Marketing, Marketing Research, Marketing Communications, Consumer Behaviour, Social Media, Strategic Communications, Social Networking, Brand Management, Market Research, Global Marketing, Online Advertising, Social Media Marketing, Digital Strategy, Facebook, Social Media Advertising, Digital Marketing, Research, Interactive Advertising, Marketing Strategy, Creative Direction, Strategic Partnerships, Publishing, Advertising and Media Research
Interests:
Social Media
Word of Mouth
Consumer Brand Relationships
Cross Cultural Consumer Behavior