Liza B Trevino, 523557 Wheeler St, Dallas, TX 75209

Research Analyst, Media Sales & Marketing at Comcast Spotlight

Greater Atlanta Area

Market Research

Comcast Spotlight since Feb 2013
Research Analyst, Media Sales & Marketing KDAF-TV / CW 33 Apr 2007 - Apr 2010
Director of Research, Marketing and Sales Insights KXAN-TV & KNVA-TV Apr 2006 - Mar 2007
Research Director, Sales and Marketing KXAN-TV & KNVA-TV Nov 2004 - Mar 2006
Sales & Marketing Research Analyst Tomas Rivera Policy Institute Jun 1999 - Feb 2000
Research Associate Warner Bros., Media Research 1998 - 1998
Research Analyst

University of Southern California 1997 - 2005
Ph.D., Cinema-TV The University of Texas at Austin 1993 - 1995
M.A., Radio-TV-Film The University of Texas at Austin 1989 - 1993
B.S., Radio-TV-Film

Quantitative Research, Advertising Research, Promotions, Event Management, Media Research, Entertainment, Social Media, Nielsen, Omniture, Google Analytics, Questionnaire Design

400 north Griffin St, Dallas, TX 75202

Information Services

Kdfw-Tv Fox 4 Dallas-Fort Worth Sep 2015 - Aug 2018
Director of Programming and Research Nielsen Sep 2015 - Aug 2018
Account Manager, Local Client Solutions Comcast Spotlight Feb 2013 - Aug 2015
Senior Research Analyst, Media Sales and Marketing Dickinson College Jan 2011 - Jul 2012
Visiting Lecturer Kdaf-Tv Cw 33 Apr 2007 - Apr 2010
Director of Research, Marketing and Sales Insights Kxan-Tv Apr 2006 - Mar 2007
Research Director, Sales and Marketing Kxan-Tv Nov 2004 - Mar 2006
Sales and Marketing Research Analyst Indiana University Bloomington May 2002 - Aug 2003
Manager, Marketing and Exhibits Indiana University Bloomington Sep 2000 - Apr 2002
Marketing Assistant Tomas Rivera Policy Institute Jun 1999 - Feb 2000
Research Associate Warner Bros Media Research 1998 - 1998
Research Analyst

University of Southern California 2005
University of Southern California 1997 - 2005
Doctorates, Doctor of Philosophy The University of Texas at Austin 1993 - 1995
Masters, Master of Arts The University of Texas at Austin 1989 - 1993
Bachelors, Bachelor of Science

Concepts, Comscore, Monitors, Powerpoint, Market, Primary Research, Quantitative Data, Sports, Cable Television, Financial Forecasting, Media Software, Vendors, Retail, Sweeps, Sales, Cinema, Photoshop, Data Analysis, Media Evaluation, Communication, Schedules, English, Web Analytics, Atlanta, Sheets, Advertising Sales, Lin, Radio Access Network, Dallas, Business Insights, Reports, Software, Syndications, Experian, Spotlight, Media, Suite, Programming, Microsoft Word, Acquisitions, Media Research, Microsoft Excel, Marketing, Capsules, Policy, Omniture, News, Surveying, Audience Analysis, Radio, Data Driven Testing, Film, Texas, Budgets, Management, Silicon Graphics, Design, Trains and Add Rails, Research, Trading, Television, Nielsen, Consumer Products, Shares, Sales Presentations, Scarborough, Research Projects, Kantar, Stakeholders, Presentations, Nbc, Computer Proficiency, Los Angeles, Claritas, Broadcast