Matthew J Symons, 53Oakland, CA

8321473, Nov 27, 2012

Aug 10, 2010

12/853860

Matthew Symons - Oakland CA, US
Anatoly Roytman - Weston MA, US

Accenture Global Services Limited - Dublin

G06F 17/30

707803, 707791, 707792, 707793, 707794, 707797, 707798, 707799, 707800, 707801, 707802, 707804, 707805, 707809, 707812, 705 1, 705 10, 709203

An Object Customization and Management (OCM) system is configured to identify an object for creating a website based on a business objective. The OCM system includes a customizing module configured to determine qualitative attribute categories for a plurality of objects operable to be used in websites. The module assigns the plurality of objects to the qualitative attribute categories. The OCM system also includes a data management module configured to receive a request for one of the plurality of objects to be used to achieve the business objective. This module also matches the business objective with one of the qualitative attribute categories, and selects an object in the matched qualitative attribute category for the request.

8429013, Apr 23, 2013

Feb 5, 2009

12/366118

Matthew Symons - Oakland CA, US
Miles Fender - Sonoma CA, US
Piu Bose - Oakland CA, US

Accenture Global Services Limited - Dublin

G06Q 30/00

705 1449, 705 1441, 705 1457

Online behavior of users related to a product is captured. Also, offline sales for the product is also captured. Geo-location parameters are also determined for the captured online and offline data. Using the geo-location parameters and captured data for the product, a smallest geo-location parameter of statistical significance for estimating an impact of the online behavior on offline sales is determined.

8438060, May 7, 2013

Feb 5, 2009

12/366133

Matthew Symons - Oakland CA, US
Miles Fender - Sonoma CA, US
Piu Bose - Oakland CA, US

Accenture Global Services Limited - Dublin

G06Q 30/00

705 1449, 705 1441, 705 1457

An online experience of a user is dynamically configured at the micro-regional level based to achieve an objective associated with sales of a product. A catchment zone is determined, which identifies the geographic region associated with the objective and the product. The online user experience for users in the catchment zone is modified to achieve the objective.

2010026, Oct 21, 2010

Apr 16, 2010

12/762012

Anatoly ROYTMAN - Weston MA, US
Matthew Symons - Oakland CA, US

Accenture Global Services GmbH - Schaffhausen

G06F 17/30

707769, 707E17014

A system for touchpoint content action customization at a current touchpoint to achieve a business objective includes a user touchpoint data capture unit and a content action optimization engine. The content action optimization engine is configured to select a plurality of candidate content actions for the current touchpoint based on content action metadata, to determine an observed percentage of success for an observed user behavior for each of the plurality of candidate content actions based on the user group to which the user belongs, and to determine a customized content action of the plurality of candidate content actions to implement at the current touchpoint to achieve the business objective that has the highest observed percentage of success.

2010026, Oct 21, 2010

Apr 16, 2010

12/761799

Stephen Denis KIRKBY - Unley Park, AU
Matthew Symons - Oakland CA, US

Accenture Global Services GmbH - Schaffhausen

G06F 17/30
G06F 3/01

715744, 707769, 707E17014

A web site accelerator system includes a web asset migrator storing web assets in a data repository according to categories specified in a predetermined schema. The system also includes a web asset configurer matching rules stored in the data repository with attributes associated with an online user. The rules each specify a condition and a web asset stored in the data repository to provide to the online visitor if the condition is satisfied. The system also includes a rules optimizer modifying the rules based on captured online behavior.

2011032, Dec 29, 2011

Feb 17, 2010

13/201774

Matthew Symons - Oakland CA, US
Anatoly Roytman - Weston MA, US
Stephen Denis Kirkby - Unley Park, AU
Andris Umblijs - Woking, GB

ACCENTURE GLOBAL SERVICES LIMITED - Dublin

G06Q 30/00

705 1442, 705 1452

A method and system optimizes investments for each marketing channel of a multichannel marketing campaign. Past optimal investments are compared to current sales or profits for each marketing channel, and a new optimal investment is estimated for each marketing channel, which may be used as a marketing budget. A marketing dashboard is used to determine the new optimal investments for the marketing channels, and the new optimal investments are stored in a marketing database.

2012003, Feb 2, 2012

Apr 16, 2010

13/264480

Anatoly Roytman - Weston MA, US
Matthew Symons - Oakland CA, US

Accenture Global Services Limited - Dublin 4

G06Q 30/02

705 1442

A digital creative interaction system receives a request for creative briefs for the target consumer group from a client and determines parameters of the request for creative briefs. The digital creative interaction system issues the request for creative briefs to a plurality of sources. The digital creative interaction system, in response to issuing a request for creative briefs, receives creative briefs and corresponding bids. The digital creative interaction system deploys each of the creative briefs to the target consumer group and captures user behavior data responsive to the deployed creative briefs.

2012004, Feb 16, 2012

Aug 10, 2010

12/853934

Milton Merl - New York NY, US
Matthew John Symons - Oakland CA, US

Accenture Global Services GmbH - Schaffhausen

G06Q 30/00

705 141, 705 144, 705 263

A system determines one or more winning candidate bids and includes an offer receipt module that creates an offer which includes a request for a demand shaping tactic, a type of product, a demand opportunity group, and a desired demand response. A customer potential scoring module determines a customer potential score for the offer based on the demand opportunity group and the demand shaping tactic. A bid receipt module receives a plurality bids for a plurality of different offers including the offer. A bid matching module determines one or more matching bids of the plurality of bids based on the demand shaping tactic, the type of product, the demand opportunity group, and the desired demand response of the offer. A bid determination module determines one or more winning candidate bids based on the customer potential score, ad yield of the winning candidate bid, and customer lifetime value.