Industry:
Health, Wellness And Fitness
Work:
Sermo
Aug 2015 - Apr 2018
Chief Marketing Officer
Independant Consultant (Self Employed)
Aug 2015 - Apr 2018
Marketing Strategist
Sermo
Apr 2015 - Aug 2015
Senior Vice President Marketing and Strategy
Sermo
Apr 2014 - Apr 2015
Vice President Marketing
The Catalyst Company
Feb 2005 - Apr 2014
President
Amgen
2000 - 2005
Senior Marketer, Dtc, Oncology Marketing
Bristol-Myers Squibb
Oct 1998 - May 2000
Director, Unrestricted Biomedical Grants Program
Bristol-Myers Squibb
Sep 1995 - Sep 1998
Marketing Manager, Dtc
National Public Relations
Sep 1994 - Sep 1995
Public Relations Sales
Psl Group
Sep 1992 - Sep 1994
Market Research and Sales
Jean-Coutu Pharmacies
May 1991 - May 1992
Pharmacist
Education:
Université De Montréal 1987 - 1991
Bachelors, Bachelor of Science, Pharmacy
Vanier College 1985 - 1987
Skills:
Marketing Strategy, Digital Marketing, Integrated Marketing, Marketing, Marketing Research, Advertising, Start Ups, Corporate Branding, Strategy, Public Relations, Marketing Communications, Business Strategy, Segmentation, Competitive Analysis, Positioning, Market Analysis, Social Media, Brand Implementation, Sales, Direct To Consumer, Corporate Communications, Internal Communications, E Commerce, Brand Management, Media Relations, Sem, Relationship Marketing, Brand Positioning Strategies, Brand Architecture, Qualitative Research, Quantitative Research, Celebrity Management, Corporate Identity, Presentation Development, Media Strategy, Visual Identity, Quantitative Analytics, Patient Advocacy, Targeted Advertising, Seo, Content Strategy, Investor Relations, Direct Mail, Web Development, User Interface Design, Process Improvement, Healthcare Information Technology, Healthcare It, Design Thinking, Customer Insight
Interests:
Sales and Marketing
Biotechnology
Celebrity Endorsement
Brand Marketing
Science and Technology
Animal Welfare
Arts and Culture
Corporate Branding and Rebranding
Health