Position:
Founding Partner at Saltworks – Informed Design for Enthusiast Brands, Faculty; Graduate Program - Integrated Marketing Communication at Emerson College
Work:
Saltworks – Informed Design for Enthusiast Brands
since 2002
Founding Partner
Emerson College
since 2010
Faculty; Graduate Program - Integrated Marketing Communication
marchFIRST
2000 - 2002
Vice President, Creative Director
USWeb/CKS
2000 - 2000
Partner
Caldera Design Inc.
1985 - 1999
Founder + Principal
MGM/United Artists
1983 - 1985
Lead Designer
Education:
Parsons School of Design 1981 - 1984
BFA, Communication Design
New School University 1980 - 1984
BFA, Communication Design
Skills:
Enthusiast Branding, Integrated Marketing Communications, Brand Building, Brand Strategy, Creative Strategy, Content Development, Qualitative Research, Personas, Brand Positioning, Interactive Marketing, Customer Engagement, Social Media Marketing, Audience Segmentation, Team Leadership, College Teaching, Brand Architecture, Integrated Marketing, Brand Management, Enthusiast, Positioning, Persona, Brand Development, Creative Direction, Marketing Communications, Marketing Strategy, Strategy, Advertising, Brand Awareness, Marketing, Corporate Identity, Leadership, Branding & Identity, Corporate Branding, Online Marketing, Mobile Marketing, Content Strategy, Direct Mail, Customer Insight, Strategic Planning, Strategic Sales Plans, Strategic Brand Positioning, Marketing Research, Direct Marketing, Strategic Partnerships, Campaigns