Industry:
Marketing And Advertising
Work:
Old School Insights
President
Tango Strategy, Llc
Principal
Sterling Rice Group
1995 - 2006
Managing Director and Partner
Diageo
1973 - 1983
Director New Product Development - Heublein
Education:
Wells College 1966 - 1970
Bachelors, Bachelor of Arts, Art History
New Britain High School 1966
University of Hartford
Masters, Communication
Rensselaer Polytechnic Institute at Hartford
Skills:
Product Innovation, Marketing Strategy, Brand Equity, Strategy, Consumer Behaviour, Strategic Brand Positioning, Strategic Thinking, Workshop Facilitation, Brand Development, Trend Forecasting, Trend Analysis, Marketing, Brand Equity Development, Brand Management, Portfolio Optimization, Management, Market Research, Product Development, Customer Insight, Competitive Analysis, Consumer Research, Communication Strategies, Consumer Emersions, Strategic Communications, Emerging Trends, Food and Beverage