Scott A Elias109 Pine Valley Rd, Cherry Hill, NJ 08034

2002011, Aug 15, 2002

Oct 30, 2001

09/984428

Brian Carey - Hoboken NJ, US
Francois Chambard - Pawtucket RI, US
Scott Elias - New York NY, US
Daron Horwitz - New York NY, US
Andrew Stein - New York NY, US

G06F015/16

709/219000

A system and method for content experience management is disclosed. The system includes content, user and client databases, and a recommendation engine and server that facilitates the delivery, presentation, and management of several types of content (e.g., visual, audio, etc.) by businesses to design meaningful, lasting and effective experiences for consumers. The method and computer program product keeps consumers utilizing a new media device (e.g., a PC, WAP device, PDAs, or mobile phone) engaged, communicates brand messages, and develops consumer loyalty via a variety of touchpoints (e.g., the Internet). The business would employ the system described herein to return appropriate experience enhancing content to the consumer. The experience enhancing content is selected by the recommendation engine based on user profile information, the business' brand data and content rules stored in their respective databases. The content is then presented to the consumer as part of the Web browsing experience. The consumer's reactions (e.g., length of stay, purchases, and locations of clicks) are correlated to the content delivered and sent to the business as “feedback data.” Because the system is outcome-focused, the feedback data are forwarded to the system. This allows the recommendation engine to refine its future content selection process (i.e., so the recommendation engine can “learn” what content works for what consumers) by updating the rules in the system's several databases.