Inventors:
Sebastian Mikkel Wilson - Pleasanton CA, US
Ilan Dar - San Jose CA, US
Assignee:
SYBASE 365, INC. - Reston VA
International Classification:
G06Q 30/00
Abstract:
Leveraging the ubiquitous nature of Wireless Devices (WDs), the popularity of different messaging paradigms, and the advantageous response rate that is associated with messaging-based advertising, an infrastructure that augments messages with advertising in dynamic, intelligent, etc. ways (based on various constraints including for example the body of a message, characteristics of a Mobile Subscriber [MS], the current physical location of a MS' WD, a particular advertising campaign's characteristics, etc.). The infrastructure may optionally leverage the capabilities of a centrally-located Messaging Inter-Carrier Vendor.
