"When I went to the first Raptors game right after (its launch), and people were chanting it in the halls, you knew it was going to be something special for sure," said Piazza, president of Sid Lee Toronto, the ad agency responsible for "We the North."
"You can cite metrics, page views, YouTube views, but a true mark of success is when a campaign actually reflects and penetrates culture, changes people's views beyond a brand or a product or a service, and it becomes part of the common nomenclature," said Sid Lee's Joseph Barbieri. "That campaign i
Olympic medallists Natalie Spooner, Adam van Koeverden and Mark Oldershaw met with Sid Lee's Toronto staff Tuesday in their office in the urban chic Distillery District. They posed for photos waving the Olympic team's recognizable red mittens.
"I've worked with Sid Lee a little over the years and I'm always so inspired by what they create," said van Koeverden, a four-time Olympic kayak medallist. "I can confidently say that the folks at Sid Lee are basically the Olympians of the marketing/advertising space. . . excited to see the stories