Steven Cary Heyman, 48231 W Bellevue Ave, San Mateo, CA 94402

2011030, Dec 15, 2011

Jun 13, 2011

13/159115

Arad Rostampour - San Bruno CA, US
Noah Benjamin Suojanen Kindler - San Bruno CA, US
Russell Douglas Fradin - San Bruno CA, US
Steven Cury Heyman - San Bruno CA, US

G06Q 99/00

705325

A method is provided of monitoring activity relative to a user's account of an on-line social network website (OSN). At least one activity of the user's account on an OSN is monitored, resulting in user's account activity data. Analysis of the user's account activity data is performed. Information is reported that is indicative of the processed user's account activity based on a selected criteria. A system is provided for authenticating a parent or legal guardian of a child on a social network.

2011030, Dec 15, 2011

Jun 10, 2011

13/157536

Arad Rostampour - San Bruno CA, US
Noah Benjamin Suojanen Kindler - San Bruno CA, US
Russell Douglas Fradin - San Bruno CA, US
Steven Cary Heyman - San Bruno CA, US

G06F 17/00

706 45

A method is provided for detecting friend or potential friend candidates as being suspicious in an OSN. A processor is used to obtain at least one candidate as being a suspicious friend in the OSN. One or more risk factors are used in the analysis. Heuristics are applied to the risk factors with the processor. In response, a determination is made as to whether the candidate is a suspicious individual. The processor can be software, hardware, or one or more individuals can use manual methods, to do the analysis and make the determination.

2008020, Aug 21, 2008

Feb 13, 2008

12/069768

Steven C. Heyman - San Mateo CA, US
Heidi K. Carson - Cupertino CA, US
Tanya Y. Cheng - Mountain View CA, US
Chingwei Peter Cheng - Foster City CA, US

G06Q 30/00
G06Q 10/00

705 7, 705 14

System and methods of constructing and operating a network of advertising networks in support of the real-time selection and distribution of creatives to network connected client computer systems for composited presentation on Web pages served to client computer systems. The network of networks is constructed by associating a plurality of publisher sites with a plurality of advertising networks, with each publisher site associated with one or more advertising networks, and associating a plurality of advertising campaigns with the plurality of advertising networks, with each advertising campaign associated with one or more of the advertising networks and further defined by respective campaign criteria. A campaign prioritization list is produced for each publisher site, generated based on a competitive analysis of respective campaign criteria, including a normalized campaign buy basis, employing a past-performance-based projection of a competitive completion of the advertising campaigns. Advertising creatives are served, in real-time, in response to service requests received from client computer systems, where the advertising creative selection is determined from the campaign prioritization list dependent on the respective publisher site and real-time evaluation of the respective campaign criteria.