Resumes & CV records
Resumes
Thomas Lacki
Thomas Lacki
Location:
Greater Minneapolis-St. Paul Area
Industry:
Marketing and Advertising
Thomas D Lacki, 6911527 Raspberry Hill Rd, Edina, MN 55344
Thomas Lacki Phones & Addresses
11527 Raspberry Hill Rd, Eden Prairie, MN 55344
Edina, MN
Minneapolis, MN
Minnetonka, MN
Mentions for Thomas D Lacki
Publications & IP owners
Us Patents
System And Method For Creating Segmentation Of A Populuation
US Patent:
2020028, Sep 10, 2020
Filed:
May 20, 2020
Appl. No.:
16/878913
Inventors:
- Columbia MD, US
Futoshi YUMOTO - Fulton MD, US
Thomas D. LACKI - Eden Prairie MN, US
Futoshi YUMOTO - Fulton MD, US
Thomas D. LACKI - Eden Prairie MN, US
Assignee:
Merkle, Inc. - Columbia MD
International Classification:
G06Q 30/02
G06Q 10/06
G06Q 10/06
Abstract:
A system including a processor may filter a population to identify a group having members, and deliver, over an electronic network, a survey to members of the group to determine value preferences and value gaps. The survey may be made according to a set of paired comparisons or other related techniques. The system may generate vectors according to the determined value preferences and value gaps for members of the group, which may have lengths equal to numbers of determined values for the members. The system may cluster members of the group into segments by calculating patterns of differences between generated vectors. Results of this process enable the creation of a predictive model to estimate segment membership, which can be used in the generation of a promotion for display corresponding to a clustered segment, and deliver the promotion to a client device associated for display.
System And Method For Creating Segmentation Of A Population
US Patent:
2018001, Jan 18, 2018
Filed:
Aug 18, 2017
Appl. No.:
15/681212
Inventors:
- Columbia MD, US
Futoshi YUMOTO - Fulton MD, US
Thomas D. LACKI - Eden Prairie MN, US
Futoshi YUMOTO - Fulton MD, US
Thomas D. LACKI - Eden Prairie MN, US
International Classification:
G06Q 30/02
G06Q 10/06
G06Q 10/06
Abstract:
A system including a processor may filter a population to identify a group having members, and deliver, over an electronic network, a survey to members of the group to determine value preferences and value gaps. The survey may be made according to a set of paired comparisons or other related techniques. The system may generate vectors according to the determined value preferences and value gaps for members of the group, which may have lengths equal to numbers of determined values for the members. The system may cluster members of the group into segments by calculating patterns of differences between generated vectors. Results of this process enable the creation of a predictive model to estimate segment membership, which can be used in the generation of a promotion for display corresponding to a clustered segment, and deliver the promotion to a client device associated for display.
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