Winnie Yung Ching, 461501 Filbert St APT 6A, San Francisco, CA 94123

Vice President, Marketing & Communications, Global Media at Nielsen

New York, New York

Marketing and Advertising

Nielsen - New York, NY since Apr 2012
Vice President, Marketing & Communications, Global Media Nielsen - New York, NY Oct 2011 - Mar 2012
Global Senior Marketing Communications Director, Global Media Ideation and Advertising Effectiveness The Nielsen Company - New York, NY May 2010 - Sep 2011
Global Senior Marketing Director, Online and Advertising Effectiveness Los Angeles Times - Los Angeles, CA Feb 2010 - May 2010
Sr. Market Research Analyst, Entertainment CBS Interactive CNET Networks Entertainment Gamespot - San Francisco , CA May 2008 - Feb 2009
Product Marketing Manager Google - Chicago, IL Jun 2007 - Aug 2007
Vertical Business Associate The New York Times - New York, NY Mar 2006 - Aug 2006
Marketing Manager Time Magazine Mar 2005 - Feb 2006
Sales Development Manager Time Magazine Jul 2002 - Feb 2005
Associate Sales Development Manager Time Magazine Jul 2001 - Jul 2002
Marketing Coordinator

Northwestern University 2006 - 2007
Master of Science (MS), Integrated Marketing & Communications University of Pennsylvania - The Wharton School 1997 - 2001
B.S., Economics: Marketing & Comm Arcadia High School 1993 - 1997

Marketing Strategy, Ideation, Media Planning, Marketing Communications, Marketing Research, Product Marketing, Project Management, Marketing Management, Digital Marketing, Strategic Partnership Management, Brand Awareness, Brand Communication, Event Management, Client Communications, Event Marketing, Data Analysis, Value Proposition Development, Budget Management, Industry Relations, Growing Revenue, Google Adwords, MRI, MMR, Competitive Intelligence, Exact Target, Omniture, comScore, Nielsen, Mac, PC, Microsoft Office, Program Evaluation, Microsoft CRM, Salesforce.com, Live Meeting, project management, Client Engagement, Digital Media, Alliance Development, Industry Research, Digital Strategy, Business Growth, Global Marketing, Product Launch, Brand Equity, Filemaker Pro, SPSS, Channel Management, iWork, Marketing Messaging

English
Chinese

430 Vaquero Rd, Arcadia, CA 91007

Marketing And Advertising

Facebook
Business Marketing Research and Intelligence, Operational Excellence and Data Governance Manager Nielsen Apr 2012 - Feb 2014
Vice President, Marketing and Communications, Global Media Nielsen Oct 2011 - Mar 2012
Global Senior Marketing Communications Director, Global Media Ideation and Advertising Effectiveness Nielsen May 2010 - Sep 2011
Global Senior Marketing Director, Online and Advertising Effectiveness Los Angeles Times Feb 2010 - May 2010
Senior Market Research Analyst, Entertainment Cnet Networks Entertainment May 2008 - Feb 2009
Product Marketing Manager Google Jun 2007 - Aug 2007
Vertical Business Associate The New York Times Mar 2006 - Aug 2006
Marketing Manager Time Magazine Mar 2005 - Feb 2006
Sales Development Manager Time Magazine Jul 2002 - Feb 2005
Associate Sales Development Manager Time Magazine Jul 2001 - Jul 2002
Marketing Coordinator

Northwestern University 2006 - 2007
Master of Science, Masters, Marketing, Communications The Wharton School 1997 - 2001
Bachelors, Bachelor of Science, Economics, Marketing Arcadia High School 1993 - 1997

Marketing Strategy, Ideation, Media Planning, Marketing Communications, Marketing Research, Product Marketing, Project Management, Marketing Management, Digital Marketing, Strategic Partnership Management, Brand Awareness, Brand Communication, Event Management, Client Communications, Event Marketing, Data Analysis, Value Proposition Development, Budget Management, Industry Relations, Growing Revenue, Google Adwords, Mri, Mmr, Competitive Intelligence, Exact Target, Omniture, Comscore, Nielsen, Mac, Pc, Microsoft Office, Program Evaluation, Microsoft Crm, Salesforce.com, Live Meeting, Client Engagement, Digital Media, Alliance Development, Industry Research, Digital Strategy, Business Growth, Global Marketing, Product Launch, Brand Equity, Filemaker Pro, Spss, Channel Management, Iwork, Marketing Messaging

English
Mandarin

Religious Institutions

Microsoft Office, Customer Service, Microsoft Excel, Microsoft Word, Powerpoint