Eric Bax resumes & CV records
Resumes
Eric Bax
Eric Edward Bax, 48Fremont, CA
Eric Bax Phones & Addresses
Fremont, CA
3179 San Gabriel Way, Union City, CA 94587 510-4718339
Moreno Valley, CA
Oakland, CA
Newark, CA
3179 San Gabriel Way, Union City, CA 94587
Mentions for Eric Edward Bax
Publications & IP owners
Us Patents
Emotional Web
US Patent:
2011022, Sep 15, 2011
Filed:
Mar 12, 2010
Appl. No.:
12/723400
Inventors:
Ayman Farahat - Santa Clara CA, US
Eric Theodore Bax - Pasadena CA, US
Darshan V. Kantak - Pasadena CA, US
Tarun Bhatia - Burbank CA, US
Dipika Bhatia - Simi Valley CA, US
Eric Theodore Bax - Pasadena CA, US
Darshan V. Kantak - Pasadena CA, US
Tarun Bhatia - Burbank CA, US
Dipika Bhatia - Simi Valley CA, US
Assignee:
Yahoo! Inc. - Sunnyvale CA
International Classification:
G09B 19/00
US Classification:
434236
Abstract:
Methods and systems are provided for association of various online elements with emotional states. A set of emotional states may be generated or obtained, and particular online elements may be assigned to particular emotional states of the set, such as with emotional states that are reflected or represented by or in the online elements. Online elements can be of various types, such as, for example, Web sites, blogs, articles, online events, online activities, online messaging, etc. User association or interaction with online emotional state-associated online elements can be used in classifying users into particular emotional states.
Bid Agent Pool
US Patent:
2013024, Sep 19, 2013
Filed:
Mar 19, 2012
Appl. No.:
13/423887
Inventors:
Vaishali Angal - Sunnyvale CA, US
Eric Bax - Altadena CA, US
Ayman Farahat - San Francisco CA, US
Patrick R. Jordan - Mountain View CA, US
Chris Leggetter - Belmont CA, US
Eric Bax - Altadena CA, US
Ayman Farahat - San Francisco CA, US
Patrick R. Jordan - Mountain View CA, US
Chris Leggetter - Belmont CA, US
Assignee:
Yahoo! Inc. - Sunnyvale CA
International Classification:
G06Q 30/02
G06Q 30/08
G06Q 30/08
US Classification:
705 1471
Abstract:
Techniques are provided which improve performance of bid agents on online advertising exchanges. Methods and systems elicit an advertiser's goals for an online advertising campaign. One or more bid agents are selected to be included in a bid program based at least in part on the goals. Each of the bid agents is matched to one or more goals, and each of the bid agents is configured to calculate a bid for an ad call based at least in part on predetermined rules. One or more parameters of the selected bid agents are set based at least in part on marketplace conditions in an online advertising exchange.
Time Slicing In Online Advertising Experimentation
US Patent:
2013029, Nov 7, 2013
Filed:
May 3, 2012
Appl. No.:
13/462976
Inventors:
Ayman Farahat - San Francisco CA, US
Tarun Bhatia - Simi Valley CA, US
Eric Bax - Altadena CA, US
Tarun Bhatia - Simi Valley CA, US
Eric Bax - Altadena CA, US
Assignee:
Yahoo! Inc. - Sunnyvale CA
International Classification:
G06Q 30/02
US Classification:
705 1443
Abstract:
Techniques are provided that can be used in experimentation in online advertising. In an experiment, a short, recurring time interval during a period may be divided into a set of segments. Serving opportunities to users occurring during each of the segments may be associated with a particular specified experimental treatment. The short duration of the interval and segments may aid in reducing experimental bias by reducing variation in non-experimental variables between different treatment groups. User behavior following experimental treatment may be tracked and utilized in measurement of user response associated with the treatment. Results of the experiment may be utilized in optimizing aspects of an online advertising campaign.
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