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Robert John Filice, 641515 Eagles Nest Ln, Gilroy, CA 95020

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1515 Eagles Nest Ln, Gilroy, CA 95020    408-8479002   

980 Hoxett St, Gilroy, CA 95020    408-8479002   

8550 Wren Ave, Gilroy, CA 95020   

Westwood, CA   

Herlong, CA   

Susanville, CA   

Hollister, CA   

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Robert Filice

Industry:
Government Administration
Work:
City of Hamilton 2014 - 2015
Maintenance Operator
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Robert Filice

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Semiconductors Professional

Publications & IP owners

Us Patents

Automated User Segment Selection For Delivery Of Online Advertisements

US Patent:
2010010, Apr 29, 2010
Filed:
Oct 29, 2008
Appl. No.:
12/260601
Inventors:
Robert G. Filice - San Jose CA, US
David E. Zinman - Burlingame CA, US
Assignee:
YAHOO! INC. - Sunnyvale CA
International Classification:
G06Q 30/00
US Classification:
705 1473
Abstract:
A system, method and computer program product is provided that automatically selects certain user segments for and excludes certain user segments from receiving online advertisements (“ads”) via various publisher Web sites included within an online ad network. By automatically determining which user segments should be targeted for the delivery of online ads on each publisher Web site, an embodiment of the present invention can advantageously increase the performance of the online ad network while reducing the amount of cost, time and potential errors involved in managing the network.

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